Mass media performs a vital and a crucial role in society. They are called the Fourth Estate, as they are one of the pillars of democracy along with the executive, legislature, and the other socioeconomic forces that bind a society together.
In this context, it is important to note that you are both the watchdogs of public behavior of elected officials and custodians of popular goodwill as they seek to report on the goings-on in society. Mass media holds accountable leaders in government, business, the clergy, and individuals of all walks of life.
The media houses have become the watchdogs of the society holding actors accountable for what they say and do. Mass media is also a source of entertainment for a lot of its audiences.
Mass media is relevant to the society and so without it, we would never know what is happening in the world around us and be without the moral compass and ethical conscience needed to hold society together.
It’s on this note that NBS Tv is among the recognized media houses that has played a big role in the transformation of the society both in Uganda and abroad.
NBS Television reveals lessons for creating, nurturing and growing the experience and accumulated understanding of a local television network with a global competitive focus.
We therefore upload our proposal for the need to educate, entertain and transform Uganda through accepting Kiswahili language as part of you and the community at large.
As one of the best media houses in Uganda, by allowing Swahili language to your programs will define a true definition of media with special identification.
REASONS WHY NBS TELEVISION SHOULD PUT EMPHASIS ON KISWAHILI
With foreign companies now engaging in more business dealings in African countries, and the continent set to see continued growth, some of these African languages may go on to become power languages – languages with the potential to wield real and considerable influence. Swahili is a key language.
Swahili is spoken by over 100m people in Africa so it’s pretty hard to ignore a language that’s spoken by so many people. Adopting it would capture a larger viewer population across East Africa and the Whole of Africa.
Its importance as a lingua franca is recognized by foreign media organizations such as the BBC, which broadcasts radio programs in Swahili, UBC Tv Uganda, Voice of America and Deutsche Welle (DW) have adopted similar tactics in their attempts to appeal to readers on the continent.
If you’re dealing with East Africa in any way, then it’s essential you take notice of the Swahili language. NBS TELEVISION is a recognized media house that is ought to be part. It will be a great step.
Swahili is a Bantu language and therefore spoken by many communities that inhabit the Great Lakes region and other areas of southeast Africa, including Tanzania, Kenya, Uganda, Rwanda and Mozambique. It’s particularly useful to have knowledge of Swahili if doing business in Kenya. The country with the largest economy in East and Central Africa and has seen massive growth in areas such as telecommunications in the last decade. As a political command centre, how does it sound to be the lead media house in Africa by solving the problem of multiplicity of languages.
Swahili is the national or official language of Uganda, Tanzania, Kenya, and the Democratic Republic of the Congo, as well as being one of the official languages of the East African Community and African Union. It is a language of influence politically, economically and socially, and a knowledge of it can deepen business relationships. The biggest achievement NBS would be forever remembered for is taking part in the unification of Africa by spearheading Kiswahili.
UNESCO has empowered it by scheduling 7th July as the International Kiswahili day. This shows how the language has gained momentum. Ugandans we need to have it.
Swahili plays an important part in education in several African countries. Uganda made Swahili a required subject in primary schools in 1992 and its now compulsory in lower secondary as directed by Uganda National Curriculum Development Centre early 2019. It is also a compulsory subject in Kenyan schools and a distinct academic discipline in many public and Private Universities.
With the next generation of leaders, as well as consumers all speaking Swahili, ignoring it would be short sighted.
Inter-African trade at this point in time is low. Poor transport connections and infrastructure have thus far capped business movements between African countries.
However, as investment is made in improving logistics, trading languages will emerge to aid communication between different peoples. Swahili is well placed to become such a tool.
Swahili will become a language associated with IT and technology and, as a result, arts and culture. As investment continues in IT infrastructure and mobile and online solutions in countries such as Kenya, the economy will grow. When an economy grows so do people’s spending power, their exposure to information and their inventiveness and creativity. The result will be a flourishing tech-culture scene expressed through Swahili. “Swahilihood” is a term already starting to make appearances online.
Knowledge of Swahili will enhance the credibility of researchers interested in Africa. Areas such as big data, social media and digital information are growing and to gain critical insight into Africa’s evolving markets, having an understanding of Swahili will be very important.
Knowledge of Swahili will enhance the credibility of researchers interested in Africa. Areas such as big data, social media and digital information are growing and to gain critical insight into Africa’s evolving markets, having an understanding of Swahili will be very important.
Therefore, NBS TV UGANDA Should partner with government of Uganda to start Swahili sessions and teach the local community.
Jifunze Kiswahili na mwalimu Johnpaul Arigumaho 